Less You More Profit

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Episode 7 Oct 20, 2025

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Grow Your Focus Muscles

Do you remember being in school and getting in the zone for hours on a single task? Maybe you're someone who's always struggled with mental focus. Either way — between the constant stream of external stimuli and the pace of most of our lives — I think we all could use some brain training.

I did a quick search on this. In 1998, the average human attention span was about 12 minutes. By 2000 it had dropped to 12 seconds. By 2025 it averages around 8.25 seconds — shorter than a goldfish, which clocks in around 9.

The rise of smartphones, social media, and constant digital notifications has created an environment full of interruptions. We now switch tasks roughly every 10 and a half minutes and take about 25 minutes to refocus after being knocked off. Sustained deep work isn't just hard — it's undertrained.

Here are five ways I'm working on rebuilding those muscles.

Mindfulness practice

Just 5 to 10 minutes of mindfulness meditation a day builds mental endurance and trains your attention to stay on the present moment.

If sitting quietly for that long is a lot, start smaller:

  • Mindful breathing. Spend 2–3 minutes on slow, deep breaths, focusing on the breath and nothing else. Meta-analyses show this reduces anxiety and depression symptoms, and increases both attention capacity and self-compassion.
  • Sensory grounding. Use your five senses to observe your environment deliberately. Name objects you see, sounds you hear, textures under your hand.

There are apps that help with this — Headspace is one I hear mentioned a lot. Haven't tried it myself. If you have, I'd love to know.

Structured attention drills

Small mentally demanding drills strengthen cognitive focus the way small physical exercises strengthen muscles. A few ideas:

  • Counting backward in steps of seven.
  • Scanning for patterns in a page of text.
  • Old-school Mensa puzzle books.
  • A crossword or sudoku a few times a week.

BrainHQ and CogniFit are two popular digital options, though I hesitate to recommend anything screen-based for something that's ultimately about training focus off screens. Pick your poison honestly.

Deep work sessions

Set aside uninterrupted blocks of 60 to 90 minutes for challenging work. Gradually make the blocks longer and the interruptions fewer. You're building focus stamina the same way you'd build any other kind.

Watching my sons' homeschool program (classical education method), I think the honest way to practice this is to actually study something in earnest. The basic pattern:

  1. Learn the grammar — the vocabulary and facts.
  2. Analyze and identify relationships between the pieces.
  3. Apply, communicate, or teach it.

So much is spoonfed now that we've convinced ourselves we can learn by watching a video or listening to a podcast. We do learn some. But because information is so easy to grab, we live in a cycle of shallow research and rarely exercise the muscle of really learning something well enough to use it.

Single-tasking practice

Commit to doing one thing at a time. Checklists or task timers help you stay honest.

Set the environment up so single-tasking is possible:

  • Clear the clutter. Keep only what you need for the task within reach.
  • Use comfortable, ergonomic furniture. Physical discomfort quietly kills attention.
  • Silence non-essential notifications on your phone and computer.
  • Close every app and document that isn't part of the task.
  • Noise-cancelling headphones, or low-volume ambient sound, to mask distractions.
  • Tell colleagues or family your focus times so they know when not to interrupt.

None of these are groundbreaking. They just work when you actually do them.

Natural supplements worth researching

I'm not a doctor. Do your own homework. But there are several natural supplements known for supporting cognitive function, and I've been reading about them:

  • Rhodiola Rosea — adaptogen that helps with mental fatigue during stress.
  • Lion's Mane mushroom — supports nerve growth factor, memory, and cognition.
  • Bacopa Monnieri — Ayurvedic herb that supports memory and concentration over time.
  • Ashwagandha — adaptogen for stress and anxiety, indirectly improving focus.
  • Ginkgo Biloba — supports blood flow to the brain.
  • L-Theanine — amino acid from green tea. Promotes calm focus, especially paired with caffeine.
  • Omega-3s (DHA/EPA) — essential fats for long-term brain health.

If you're going to try any of these, add one at a time so you can actually tell if it's doing anything.

The discernment question

Here's the one worth sitting with: when was the last time you were fully focused on one thing for an uninterrupted hour — and what did that feel like?

If you can't remember, that's the assignment. Not five new habits. Just one focused hour this week. Then two.

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